Hello beautiful people!
Our latest live Zoom took place on Friday, June 19th at 11am PDT! And you can watch it back now, right here. Yay, you! And of course, your chat. I love us!
~ Create your “anti-person.” The person who is NOT your buyer also helps you refine the marketing language that will attract your buyer! The things that the anti-person would be allergic to are important words to put into your marketing language.
~ Write up what you want your buyer to say about working with you, buying your offering. “Every email is a sales email” is a mantra that can help you get less precious about marketing. You’re never NOT marketing in some way. You’re always telling the story — whether it’s in a newsletter, blog post, podcast episode, livestream, or social media engagement — of what it’s like to be on the journey from “pain island” to “pleasure island” with you.
~ Write up your list or essay — from your perfect person’s perspective — of life before, during, and after your offering. What words or phrases are everywhere, in this story? How can you regularly paint the picture of these stages in the journey… and does it change if the buyer is “unaware” vs. “superfan” or anywhere in between? (Hint: It does!) Why does your perfect person need you?
~ Take comfort in the fact that your work is not to try and make ALL THE PEOPLE get you, love you, want to do business with you. With 1000 true fans, you can be a millionaire! (And it may even be more like 100!) Note: The average conversion rate is 0.5% to 2% — so if your goal is 10 people buying, you need the offer to go out in front of 500 to 2000 people you’ve built the KLT factor up with over time! Get that content FLOWING, y’all!
~ If you get stuck for language, visit Visual Thesaurus as well as your DMs, text history, old emails… anytime anyone has talked about the experience of YOU (especially related to your undervalued superpower, but not exclusively), that’s fair game for language that could be in any of your marketing!
I am so thrilled with all the goodness I see budding here! Please hug yourself again and be super proud of what you’ve built and what you’re continuing to build… and this is only the beginning! Yay, us! 😉
Keep the connection going below or at your Pancake Facebook group and of course tag me and use #JFDIwithBon out on social media so we can all celebrate one another as we do this! Excited to dive deep on the content creation magic! 🙂 ’til then, keep it all brewing and bubbling!
All my love,