Hello beautiful people!
Our latest live Zoom took place on Wednesday, June 17th at 10am PDT! And you can watch it back now, right here. Yay, you! Get the chat too, of course. Double yay!
~ How long does it take you to create the thing you are offering? Consider the actual hours spent creating it, how much time you spent invested in learning how to master it, how much you must spend to support the offering (customer service, tech, support team, admin, etc.).
~ What value does this offering create in the life of the person who consumes it? Assuming they are not blocking themselves and they are actually DOING all the things you’ve outlined for them to do, implementing the goodies you’ve given them, what is the monetary value of the improvement they’ll have in their life in exchange for the investment?
~ Without getting into comparisonitis, take a look at what the market will bear for this type of offering. What are others charging for this or something like this? What financial range is the sweetspot for this sort of thing?
~ What dollar amount would allow you to sleep soundly at night, knowing you priced with integrity, didn’t attract the WRONG BUYERS by pricing it too low and sending the wrong signals, but didn’t gouge pricing just because others in your area may choose to do so? This is where we do “heart math” and possibly invite in exceptions for very special superfans. (Do NOT make pricing exceptions for the wrong buyers! You will repel the right buyers when you do this!)
~ Don’t be afraid to offer introductory pricing, inaugural pricing, founding member pricing, early bird pricing, etc. By making the offering accessible but still fair in the exchange of value for value, you attract the right people, reward those who see the value early on, and help build your business with the exact right energy for the experience!
Bonus listening: “Building an Empire One Piece of Content at a Time” (ep. 196 of the What Works podcast). We’ll do more in the whole content creation territory during our marketing and Q&A sessions. Yay!
Bonus viewing: “How Women Sell in Business vs. Men” (and you know I go with “creatives” rather than drawing the gender line here) from Denise Duffield-Thomas. Isn’t she just adorable?
And, because examples like this are always so much fun, here’s a few shares from the “Stay out of everybody else’s wallet” department.
Continue to keep the convo going here and of course support one another with testing out your offering name, possible pricing tiers, anything you need data about!
Keep working out below, too! Be sure you tag me and use #JFDIwithBon out on social media so we can all celebrate one another as we do this!
All my love,