Hello beautiful people!
Our latest live Zoom took place on Sunday, June 7th, at 12pm PDT! And you can watch it back now, right here. Yay, you! Here’s its chat for you as well.
~ Really picture your target buyer. That person who is the best fit for what you have to offer. Her life is better for having met you. She is so glad she found you… your marketing feels like the BEST THING she ever saw in her feed because it solves a problem she has.
~ Even though you have ONE specific buyer in mind for this research, you may end up creating an offering and using marketing language that attracts a broader audience. That doesn’t mean you’ve gotten anything wrong! It means your specificity is *so* on point that others feel “that’s ME” about it too.
~ Go on a deep dive research expedition to learn more about your target buyer. Name her, create a vision board for her, as you observe things in your day-to-day life really consider what HER opinion would be about everything. We will be visiting with her in future modules!
~ This is someone you should enjoy working with, who needs you, who values what you have to offer, who can afford what you’ve created, who will get results from what you’ve built, and will HAPPILY tell others about it!
~ Don’t try to convert people from the population of thirds that are NOT YOUR BUYERS. Focus on your superfan third and create things for them. Revisit my livestream about the population of thirds below (or at Facebook if you like to engage in the chat during livestream replays).
Remember this lovely quote from Adam Gopnik:
Of all the alchemies of human connection — sex and childbirth and marriage and friendship — the strangest is this: You can stand up and tell a story that is made entirely, embarrassingly, of “I’s,” and a listening audience somehow turns each “I” into a “me.”
The best marketing language invites an audience member to become that “me” in YOUR story… and then become a “we” by connecting with your offering. There is no manipulation. There is no intimidation. There is no selling to the pain. There is only a flow of open communication that welcomes folks to experience something more fully than they can at the free level.
AN IMPORTANT CAUTION: Once this no longer feels like dispassionate research and instead becomes a way to activate the part of your brain that wants to tell you that you’ll never be able to make this work, clock out. Back away from the computer. Go outside and breathe some fresh air. Soak in the tub. Take a nap.
I would love to see you jamming below about your ideal buyer! Break out some Brandprov and roleplay one another’s target buyers. Heck, some members of this glorious community may be able to tell you where your buyer hangs out, what communities she’s a part of, what language she uses when she talks about things that she values. JOIN THOSE COMMUNITIES and lurk like the ninja you are! Take notes!
Your ideal buyer is GIVING YOU the language to use in your marketing! We’ll get to more of that in module 5 of course. 😉
Again, when you feel your recon changing from purposeful data-diving back to mindless scrolling and comparisonitis, stop. You are no longer doing homework. Reset.
There’s a lot to do between now and module 3, so have FUN with this and enjoy the feeling of this person being THRILLED to learn your offering exists! You just made her day with your creation! That’s amazing! Start feeling that right now… because it’s coming!
All right, let me see your workout below! Tag me and use #JFDIwithBon out on social media so we can all celebrate one another as we do this! I’m excited to learn so much about all your beautiful buyers! Enjoy the research. 🙂 It *will* pay off!
All my love,